MORTS COFFEE — Zach Parmer Portfolio

MORTS COFFEE identity

DESIGN

Zach Parmer

CREATION

Advanced Campaigns

Douglas May

The Challenge

Starbucks & Dunkin' made buying coffee as ubiquitous as traffic or Monday mornings. Drive-through-only coffee factories are replacing places where people have found community. Morts Coffee is here to change the game. Morts Coffee is a 24-hour operation for anyone who has a hankering for a cigarette and a chat with a friend.

Interior menu drinks inspired by poets like Edgar Allen Poe.

Morts' baristas work odd hours. They need a hat to hide the sex-hair and an apron covers up last nights outfit.

A tote to hold all your trash and treasure, and a punch card to fuel your caffeine addiction. Coasters, because the next frivolous purchase may be a table.

Will a cup of this coffee conceal the aroma of the most significant lie you’ve ever told? Probably not. Does it contain a hint of mischief or unusual ingredients? Maybe...Might you have a caffeine-related confession that might raise eyebrows?

Promotional posters for Morts addressing bar etiquette.