The Challenge

Cetaphil is a line of skincare products. It includes cleansers, creams, lotions, and moisturizers. Developed in 1947, Cetaphil made a name for itself as a product for sensitive skin. Big box stores sell Cetaphil, making it affordable and accessible. The
goal is to create a standout package that enhances the visual identity of Cetaphil. The package should not compromise the brand's legacy. People know Cetaphil for its accessibility, high quality, and affordability. It is a brand supported by science.

A Comfortable and Intelligent Identity

Our solution involves employing a black package complemented by blue and green accents. This not only provides a visually striking callback to the original but also ensures a distinctive and standout presence on shelves, conveying an intelligent and comfortable aura that resonates with the brand's essence.

Featured in: DesignRush